Enlightened Thinking

My friend, Pam Van Orden, President of Enlightened Brand, is speaking at SBi next week down in Miami.  The following is an excerpt from her letter to friends and colleagues on why you just might want to attend SBi, the premier conference for learning about sustainability as a driver of brand value.

From Pam...

Sustainable Brands International is designed to inspire open dialogue. You'll learn best practices from industry leaders. You can forge new partnerships, expand your thinking about how brands are built, and discover the emerging business opportunities that come with solving the world's most pressing problems.

Discover how Unilever is building their brand in fast-growing emerging markets. Get the latest news about global sustainability innovation from The Centre for Sustainable Design, and learn how Nau is bringing sustainable thinking to their supply chain, governance and communications decisions. Listen to agency, Syrup, discuss how they are engaging consumers with their EcoMagination ad series for GE.

Pam was one of the catalyzing agents (along with my attending LOHAS 05) that led me to redirect my marketing skills and agency mission toward environmental concerns.

Go hear her if  you happen to be near Miami! 

I promise you a refreshing view and enlightened thinking that just may help your company branding in these challenging times.