Off The Grid PR

After researching Health 2.0 and social media for a client, this marketer (and sometimes e-patient ) now realises we've come along way from the initial heady days of WebMD. Perhaps you relate to my response to the  promotional video here: I was all "pumped up", ready to get online and make an appointment with my doctor. But unless you're in 5% of the population, that probably isn't possible.

The video, like much like the Media, tends to focus on the exciting pioneers and outliers - the purple cows that make  good story-telling.  The story inside this post on SocioSphere3 captures my own patient reality alongside a market analysis of whose connecting the Health 2.0 dots.  Read more...