Poll: What is the biggest barrier to integrating social media into your business?
Thursday, April 23, 2009 at 9:11AM There's no doubt: Social Media use is on the rise...a frenetic rise. According to ReadWriteWeb, a new report about Enterprise adoption of Web 2.0 technologies, by Awareness, Inc., shows that employers are increasingly allowing staff to use social media applications in working hours. Awareness puts the figure at 69 percent of businesses in 2008, up from 37 percent last year.
Facebook users now number over 200 million. Twitter usage is growing in excess of 1000% month to month.
Yet many companies are holding back. What are your company's concerns? ROI? Risk of legal exposure? HR resources to own the responsibility? Tell us what you think by taking our quick poll below. (You'll be shown the cumulative results gathered so far.)
(Poll closes June 30, 2009)
Resources
You may also be interested in reading our Emerging Case Studies on Twitter and Participatory Marketing.
Or check out Chris Brogan's Delicious bookmarks on Social Media Case Studies.
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